Case Study
KJA Tours
KJA Tours runs a wide catalogue of day trips and multi day packages that had outgrown a single page brochure site.
01 / Challenge
Every tour lived on one long page, so nothing ranked and visitors could not compare packages.
Headline result
1 to 38Indexed pages
02 / Approach
How it was built.
Step 01
Split the catalogue into individual tour pages with consistent pricing and inclusion blocks.
Step 02
Created destination hubs that group tours by region and capture broader search terms.
Step 03
Added an enquiry flow that carries the selected tour through to the message.
Step 04
Set up analytics goals so the team can see which tours drive revenue.
03 / Result
+52%Enquiry rate
03 / Result
-27%Bounce rate
Tech stack
ReactTypeScriptTailwind CSSAnalyticsContent architecture