Case Study
SA Travelcations

SA Travelcations creates curated and fully custom Cape Town, Winelands and Garden Route experiences, and needed a site that could sell tiered packages while still handling one-off custom trip requests.
The brand's story of daily departures, a dedicated driver and an all-in single price needed a site structure that could present fixed packages and bespoke planning side by side without confusing either path.
How it was built.
Built package pages (Explorer's, Standard, Premium) with per-person pricing, nights and a direct 'Plan My Trip' action on each.
Structured a four-step 'how it works' flow from enquiry through to confirmed booking.
Added a destinations and journal section to capture broader Cape Town, Winelands and Garden Route search terms.
Built out audience-specific messaging (solo, couples, friends, families, groups) so different travellers see themselves in the offer.
Wired enquiries to WhatsApp for 24/7 concierge-style response.