Case Study
Safari Private Tours
Safari Private Tours needed a website that could carry a premium tour brand while still converting cold traffic into direct enquiries.
01 / Challenge
The previous site loaded slowly on mobile, buried tour detail behind long PDF itineraries and sent almost every lead through third party marketplaces.
Headline result
+64%Direct enquiries
02 / Approach
How it was built.
Step 01
Rebuilt the itinerary structure so each tour has its own indexable page with pricing, inclusions and a clear enquiry path.
Step 02
Introduced a lightweight image pipeline so gallery heavy pages still load quickly on 3G connections.
Step 03
Added structured data for tours and FAQs to win richer results in Google.
Step 04
Wired the enquiry form into email and WhatsApp so the team responds within minutes.
03 / Result
1.4sMobile load time
03 / Result
+120%Organic sessions
Tech stack
ReactTypeScriptTailwind CSSStructured dataTechnical SEO